Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Businesses in the same industry tend to use the same type of sales promotion at the same time of year, thereby diluting the effectiveness of a campaign. It is more closely associated with ⦠WHAT IS SALES PROMOTION. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotion definition is - activities and devices designed to create goodwill and sell a product; especially : selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective. To increase sales by publicity through the media which are complementary to press and poster advertising. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. Before we delve deeper into the topic, let us have a quick look at the definition of sales promotion. Sales promotion involves any incentive used by manufacturers to encourage the sales force to actively sell a brand or distributors/consumers to buy a brand. Incentives are in addition to basic benefits provided by the brand and temporarily changes perceived price or value. âSales Promotion is a marketing technique that is applied for a predetermined, limited time period in order to stimulate trial, increase consumer demand, or improve product availability.â Companies engage in promotion expenses in order to boost sales and revenue. Many companies use sales promotion strategies to produce a short-term increase in sales. A promotion expense is a cost companies incur to market their products or services to consumers. The alternative two pillars are personal selling and advertising. Sales promotion is amidst the three pillars of the promotional mix. Sales promotion ; Sales promotion is a set of marketing technologies aimed to stimulate the demand in particular products and increase brand awareness.Limited in time, it creates a feeling of time-sensitiveness, generates new leads, and keeps existing customers engaged. A sales promotion is an incentive that is offered to a consumer or potential business customer to spur the purchase of a product or service. 2. It is the associating link amidst personal selling and advertising, and a significant and specific function of marketing. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Sales promotion is a vital bridge or a connecting link between personal selling and advertising. 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