An Employee Value Proposition (EVP) is a comprehensive collection of unique benefits a company uses to attract and retain talent. Company’s products are included with tents, backpacks, sleeping bags, Gore-Tex clothing, and a line of footwear. ( Log Out /  Company profile page for North Face Inc including stock price, company news, press releases, executives, board members, and contact information They are just awesome. With more cash in bank the company can invest in new technologies as well as in new products segments. All rights reserved. I recently completed a presentation on the Walmart corporation in my Business 305, Principles of Management, class and identified how they are a prime example of a company that has adopted this proposition and remained successful. deals with a whole range of issues, ranging from the quality and appearance of products to materials, processing, production equipment, packaging, and style. Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors. New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future. As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world. The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors. High attrition rate in work force – compare to other organizations in the industry The North Face has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees. Given the scale of expansion and different geographies the company is planning to expand into, The North Face needs to put more money in technology to integrate the processes across the board. This method is called Weighted SWOT analysis. Due to the extremely low prices, the quality of the goods sold are usually low. Last, but not least, is the less-for-much-less value proposition. Not highly successful at integrating firms with different work culture. It is the product’s elevator pitch—boiled down to one sentence. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. This paper considers the process of establishing and growing the value proposition for the Program Management Office (PMO) in organizations. Buy Custom Essay and Term Paper on SWOT Analysis / Matrix , Weighted SWOT Analysis of The North Face. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. The North Face maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis. Most second-hand clothing stores operate on donations or the buying back of products from consumers. New trends in the consumer behavior can open up new market for the The North Face . Starting just $19. Prep for city commutes, backcountry expeditions and every adventure in between with innovative apparel designed to support all your favorite explorations. Regardless of the fact that they are offering the same products as other stores, Walmart’s ability to charge lower prices makes them a market leader and the number one retailer in the world. ( Log Out /  Recently, I had to return something with no receipt and the store manager happily refunded me the full purchase price. It represent a great opportunity for The North Face to drive home its advantage in new technology and gain market share in the new product category. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. 4.8 out of 5 stars 420. This should open a window of opportunity for The North Face in other product categories. 95. Why Should You Have A Value Proposition? This brand portfolio can be extremely useful if the organization wants to expand into new product categories. The North Face – products that last a lifetime. The North Face produces clothing, footwear, and outdoor equipment. They may be quantitative (price, speed of service etc.) Always.” slogan was thrown at my group members and I throughout the whole research process. The world seems to be divided into two types … It leads to a 2X2 matrix – also called SWOT Matrix. A company’s value proposition is the reason why customers choose one firm over another–it solves a problem or satisfies a need. Send your data or let us do the research. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Change ), You are commenting using your Google account. Rising raw material can pose a threat to the The North Face profitability. In this article you will learn exactly what a value proposition is, how to write a compelling one, and get to see and dissect examples of great (and a few not so great) value propositions. The Value Proposition: “Tomorrow is for the taking. I pride myself in using the best and highest quality ingredients in my baked goods but I still believe that I offer lower prices than my competition. Strong Brand Portfolio – Over the years The North Face has invested in building a strong brand portfolio. 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