We also launched Eureka Crate, which combines engineering and design techniques so kids build functional items with real utility, like a working desk lamp or ukulele. Oh Lin didn’t set out to be an entrepreneur, but looking back she says all her experiences pointed her to start KiwiCo. Resides in Los Altos, CA. I didn’t set out to be a founder or entrepreneur, but looking back, the dots connect and lead to KiwiCo.Â. From that point, the compaplaceholderny leaned more heavily on its STEM focus--and also began to operate more nimbly and quickly. KiwiCo inspires kids to see themselves as makers – engineering and creating their own designs and outcomes. I’m motivated by our vision, which I outlined above. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. Chicks We Love is our new series showcasing, well, chicks we can’t help but just love! Also known as Sandra S Oh, Sandra Olin. Often, people start a company because they have a personal need or pain point. Although I’m now more of a soccer mom than a soccer player, I love playing when I can. by I appreciated the application of science – and STEM generally – to solve problems and build things.Â. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. Sandra Oh Lin, Self: Smarter Every Day. CURRENT ISSUE. What advice do you have for other women that would like to start their own company? Sandra Oh Lin went from chemical engineer to executive to launching a super-successful STEM learning project subscription box for kids. Sandra Lin is associated with 2 companies in Avon Lake OH and Elyria OH. One part entrepreneur, one part geek, she obtained her degree in Textile/Surface Design from The Fashion Institute of Technology. "If you map our customer acquisition cost from 2011 to now, it looks very, very even," says Lin. What tools do you recommend for other women who would like to be entrepreneurs? Sandra Oh Lin. Sandra Oh Lin was a busy working mom trying to find fun projects for her children — and to get them away from “screen time.” “I had two kids, age 3 … After equal parts soul-searching and market research to determine whether it might be a viable company, in 2011 Lin launched KiwiCo, the company behind Kiwi Crate, a subscription STEM crafts, arts, and projects box for kids. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. See BBB rating, reviews, complaints, & more. I’m lucky to have a career that is focused around kids and families. Also known as Sandra S Oh, Sandra Olin. Ultimately, I think it’s important to be nimble and to lean into your passions. I grew up in an entrepreneurial environment. F10562_sb_requiredFields.push('F10562_sb_publisherid'); At KiwiCo, we believe that creative confidence encourages kids to think big and act as creators and producers. And there are now even crates for toddlers: babies can get the Tadpole, which contains things like color-matching exercises, and the Koala Crate for 3- and 4-year-olds has felt crafts that explore nature. Like many people, KiwiCo founder Sandra Oh Lin spent the early months of sheltering in place experimenting with sourdough starters and broadening her cooking skills. View Sandra Oh Lin's profile on AngelList, the startup and tech network - Founder & CEO @kiwi-crate. The company was founded by Sandra Oh Lin, a mother of three in California. What is the most important lesson you have learned in business? F10562_sb_requiredFields.push('F10562_sb_feedid'); When I was young, my parents owned a kiosk in the local mall. June 24, 2019, 5:23 pm. It turns out, Lin had stumbled onto a major pain point for parents who were busy but wanted to help educate their kids in science, technology, arts, and creative problem solving. With a degree in chemical engineering and a Harvard MBA, Sandra Oh Lin could have taken her career in many... Read More. Entrepreneurship requires a combination of resilience and drive. Related To Kenneth Lin, Jessica Lin, Jean Lin. View All Speakers. Meet Sandra Oh Lin, the mastermind behind KiwiCo. Over the next year and beyond, we will be expanding our product lines with new offerings and hands-on projects that cater to the interests of an even wider audience of young innovators. With a degree in chemical engineering and a Harvard MBA, Sandra Oh Lin could have taken her career in many directions, and in fact, she did. But I’ve also learned to be much more efficient with my time. I’m a big believer that you can actively choose how to respond to different situations, challenges, and opportunities. Was it a path you always envisioned pursuing? Knowing that we’re all trying to do the right thing for our community and the business helps us appreciate and embrace that process. While the company started with a single monthly kit, today it offers seven different lines that range from $16.95 and $19.95 per month, and mirror specific age groups. placeholderLin credits her early subscribers with helping her land on ideal product lines and says that's translated to low customer-acquisition costs, with more than 25 percent of sales from families that get more than one different crate every month. Actively leaning into that personal growth is a helpful tool. What’s the one thing you can’t live without? Before we started, I spent a lot of time surveying folks and talking to anyone who was willing to provide feedback on our concept and product. There are 2 individuals that go by the name of Sandra Lin in Ohio. 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