Understanding Profitability and Marketing’s Role. It allows organizations to be proactive rather than reactive. ACHIEVING STRATEGIC FIT For any company to be successful, its supply chain strategy and competitive strategy must fit together. It’s easy to think of reasons why profitability shouldn’t be the key measure of success. Strategic fit is expressed in the synergy potential (2 + 2 = 5) of the merger. 2. We also see a lot of hype around data analytics, making it easy to jump in without a deliberate and flexible approach. The main aim of a business is to earn profits. Bottom line. The work of strategic planning doesn’t stop at the strategic plan, but it’s a start! Strategic planning is a business process that many companies employ to identify critical success factors that set the course for future growth and profits. Many middle-market executives are concerned they’re behind the trend when it comes to data analytics. Here are the top 5 benefits of strategic planning: 1. Shouldn’t great customer service and powerful branding lead to profitability? Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities such as M&A and divestitures of organizational divisions. The five strategic criteria outlined in this article are primary determinants of the strategic value of an alliance. A strategic plan allows organizations to foresee their future and to prepare accordingly. Strategy fit means that both the competitive and supply chain strategies have aligned goals. Maybe, maybe not. This is known as profitability analysis or customer profitability analysis (CPA). There are two main elements that constitute strategic fit: (1) the customer’s expectation, which is the main building block of Strategic Management can be defined as a decision-making process that leads to the development of the strategic position i.e. Indeed, it holds great potential for improving decision making and thereby performance, profitability, and value. which helps to determine the future sustainability and the profitability of the organization, simultaneous with the integration of managerial capabilities, responsibilities, motivation and … Thus a company has to attract and retain those customers who are profitable. Strategic management is both visionary and practical and, at its best, finds an effective balance between these two poles.The functions of strategic management primarily revolve around setting a direction for your company, guiding the company as it moves in the direction that has been outlined, and evaluating and adjusting the articulated direction as the business and its environment … It sought to inform a potential customer about what a business had to offer (product or service), usually through mass advertising. Potential strategic fit is a function of all of the following EXCEPT: A. firm’s strengths B. firm’s resources C. brand personalities D. product prices 1. Strategic planning is a coordinated and systematic process for developing a plan for the overall course or direction of the endeavour in order to optimizing the future potential. Profit is the scorecard. 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